Our Services

How Good Is Your Digital Marketing Strategy?

When it comes to Digital Marketing,
it pays to have a plan!

If your telephone is not ringing as often as you’d like, it’s probably because prospective clients are not finding you. If done correctly Digital Marketing is the most cost effective method of advertising available.

We help you develop a Digital Marketing Strategy that will help your business grow. We begin by looking at what steps you have already taken and what is (or isn’t) already working for you. Then we consider what you want to achieve, this could be as simple as a one off advertisement for a specific promotion or it could be a completely new website and set up of all social media. When we have a clear idea of what you’re currently doing and what you’re goals are we can help you develop your Digital Marketing Strategy.

To do this, we carry out a digital marketing audit, among other things this analyses your website, your competitors and your online presence. You will receive a detailed report along with our recommendations. We will then discuss your current position and your future goals in order to design a suitable strategy for you and your business. You tell us what you want and we will design a digital marketing plan to make it happen.

Below you will find more details on the services we offer and brief description of why they might benefit your business.

 

Website Design/Redesign

What it Means

This means simply creating a website that is fully responsive on mobile and tablet devices.

Why it Benefits You

Most business benefit from a website, it’s the digital equivalent of a shop front, flyer or business card. A website is essential for creating credibility, engaging with new and existing customer and gives a first impression of your business.

Social Media Advertising

What it Means

These are the adverts you see on Facebook, Twitter and Instagram news feed.

Why it Benefits You

Advertising on social media allows you to advertise directly to your target market. You can reach people in a specific area or age group or with certain interests or in a certain industry. You can get right in front of potential clients for a low cost.

Google Business Listings

What it Means

Your business will appear at the top of Google, on the map, with similar business in your area.

Why it Benefits You

If you only do one thing online to help your business this is it! It is essential for any local business. You will be found by any prospective customer in your area and Google will provide you contact details, location and opening hours.

 

Landing – Page Design

What it Means

A landing page is the website page a potential customer will land on from and advert.

Why it Benefits You

The design of the page a potential customer lands on, either from social media or Google ads, can determine whether they are take action (e.g. call you) or if they leave without taking action. A good landing page is essential.

SEO

What it Means

SEO or Search Engine Optimisation, simply means getting found on Google.

Why it Benefits You

Most prospective clients will type keywords into a Google search when looking for a product or service, thousands of results will be returned, but few people ever go past page 2 or 3. SEO can help you to be on those important first pages.

Google AdWord

What it Means

These are the paid listings you see at the top and the right side of a google results page.

Why it Benefits You

A good Google AdWords can help you to get on the, all important, first page of Google when a potential customer searches for your product or service. Unlike SEO which can help your Google ranking, PPC is a paid adverting service.

 

Social Media

What it Means

A profile on Social media channel such as Facebook, Twitter, Linked In, Google+

Why it Benefits You

Social media is an extremely efficient tool for self-promotion and can be used as part of customer service. Customers give feedback on products and services on-line and you have the opportunity to respond and connect with customers.

Copywriting

What it Means

This can be anything written for digital marketing purpose e.g. website content or adverts.

Why it Benefits You

Good website content and regular updates using relevant keywords help your business to be found on Google. For Advertising your message needs to be clear, concise and attract the attention of your potential customer.

Email Campaigns

What it Means

This is method of advertising sends a message direct to your customer’s inbox.

Why it Benefits You

Keeping a mailing list of all your previous customers allows you to send targeted promotions to encourage them to return and to tell others about your business. An email special offer can be a reminder and incentive for them to return.

Want to Know More?

Contact us to discuss what we can do for you.

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