Copywriting – What Is It?

Copywriting typically refers to the creation of content for your website or any other written message, such as on an advert, email, post, article or print materials. Copy is the content that is used for advertising or raising brand awareness and interacting with customers. There can be a very fine line between promoting products or services and simply educating your audience, so it is important to have a goal in mind when writing content.

Copywriting – Why Do You Need It?

When it comes to your website, good content, as well as regular updates, using relevant keywords enables your business to be found on Google. Your message needs to be clear, concise and attract the attention of your potential customer. For Advertising, on any social media or Google Adword, the copy you use is the most important aspect of your campaign, it’s what will grab the attention of your audience and make you stand out from all the rest.

There is a lot of information on the Internet and most people have a small attention span, but a professional copywriter knows how to make every word count, increasing your chances of attracting new clients. The more attractive the copy on an advert the more likely a potential customer will click on it, then the more engaging the copy on your site, the more likely the potential customer will take action, for example complete a contact form or call you.





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One of the goals of copywriting for your website is to be found on Google. The key is to strategically place and repeat keywords and phrases that will allow your business to be found. Each page on your site should focus on a specific part of your business. Never copy content from other sites because Google knows! Unfortunately, Google favours sites which regularly add content, so it pays to add new pages regularly.

Watch Out


Google seriously penalises websites which contain whole sentences, or even parts of sentences, which come from other websites. It’s a good idea to look at other sites in your field of business for inspiration and many topics and areas of your website will be similar, but it’s essential to put any copy your write into your own words.

Do You Want Your Business to Be Found?

Contact us to discuss a how your website can be improved.