Social Media

 

Social Media – What Is It?

Virtually no business should operate without social media channels such as Facebook, Twitter, Linked In or Google+. Social media is a tool to help small and medium sized businesses learn about their audience, expand their business and become visible to their potential customers. The goal is to turn visitors from followers, likers and shares into paying customers.

 

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Social Media

Social Media – Why Do You Need It?

Social media is an extremely efficient tool for customer service as most customers give feedback on products and services on-line and it is essential to protect your image, values and loyalty. You can gain information on your competitors by monitoring their profiles, which in turn allows you to make strategic business decisions. Social media also helps you rank higher and increase website traffic.

We can provide you as little or as much assistance as necessary when it comes to the overall look and content of your social media page.

 

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Tips

Although social media is vital for any business it works best when done as part of an overall digital marketing plan. Decide how much time you want to dedicate to the upkeep of your social media pages, who will manage them, what your budget is, what are your goals and how do you measure your success. Is it more cost effective to outsource social media management or do it yourself?

Watch Out

Beware!

Social Media can be an excellent way to communicate with customers and to provide good customer service, it can be an effective tool to build up the reputation of your business by allowing customers to leave positive comments and feedback about your company and recommend you to their friends. The downside it that it can also be a place for unhappy customers to leave negative feedback about your business. If you are managing your own social media, be sure to check regularly for any negative comments, you can then respond or even remove any unwanted comments.

Do You Want Your Business to Be Found?

Contact us to discuss a how your website can be improved.

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